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| Oneliner | Networking, Press and Reviews for Artists |
| Summary | Specifically, this course is to help students develop a project, get more connected - socially and technologically - and promote a project successfully - developing a buzz, getting press and reviews. Through the study of development, networking and publicity there will be an on-line (Internet-based/virtual) and an off-line (physical) emphasis threaded throughout the semester. The study of development will begin the course with a discussion of a student's selected project's goals, how to achieve them (development model, fund raising and grant writing), and planning a road map. The participants will then be taught how to set up a web domain (example:www.YOURPROJECTNAME.org), and then put up a basic web site, e-mail accounts, mailing list, blog, and a Wiki. |
| Affiliations | San Francisco Art Institute, Design+Technology Department |
| Status | Completed |
| Role | Adjunct Professor |
| Tags | networking, press, reviews, blog, teaching, art, contemporary, artists, mailinglist, blog, wiki |
| Wiki | http://rejon.org/wiki/Developing_a_Buzz |
| Type | Academic |
Specifically, this course is to help students develop a project, get more connected – socially and technologically – and promote a project successfully – developing a buzz, getting press and reviews. Through the study of development, networking and publicity there will be an on-line (Internet-based/virtual) and an off-line (physical) emphasis threaded throughout the semester. The study of development will begin the course with a discussion of a student’s selected project’s goals, how to achieve them (development model, fund raising and grant writing), and planning a road map. The participants will then be taught how to set up a web domain (example:www.YOURPROJECTNAME.org), and then put up a basic web site, e-mail accounts, mailing list, blog, and a Wiki.
Afterwards, strategies for networking will be studied. The goal is to grow one’s network on-line by developing an audience and/or community, and then supplement this with real-world relationships between people, affiliations to groups, and connecting one’s resource with resources needed by others and vice-versa.
Publicity will then be studied in order to know how to communicate through different communication media to the developed networks. This will be done with writing press releases, notifying communities (blogs, news sites, prweb.com, etc), developing strong branding (graphics, audio, video), and placing this branding appropriately to achieve a project’s goals (advertisement, tv ads, newspaper, free zine, etc). Also important will be studying public speaking, organizing events (parties, openings, and/or conferences) and how to do effective project releases.
In one semester participants will develop or use a current project for exploration of the concepts in this course. Students will be expected to use in-class discussions and selected readings to achieve self-assigned goals related to their project and the course material.
Take this course if you: A.) Want to make a real project. B.) Want to get press and reviews. C.) Are sick of creating vaporware (projects that never happen or are too grand to be realized). D.) Want to learn practical skills that will help you be on the cutting edge in on-line and off-line worlds. E.) Want to learn how to get multiple people helping you with your work.
